Toppers

“Chief Pizza Officer" Campaign  
Video Series, Social

There’s been no shortage of pizza spokespeople in recent years. But I couldn’t shake the feeling that most of them were in it for personal gain. Enter the Chief Pizza Officer. She didn’t get her job slapping backs or signing contracts. She didn’t even earn it for business acumen. Or leadership. Or work ethic.

I created this character and the following campaign assets, which appeared at the National American Advertising Awards after winning 19 regional ADDYs, two district awards, and a judge’s citation.